Selling Discounted Gift Cards

Create appealing discounted gift cards by combining Shopify's automatic discount feature with specialized pricing.

Part 1: Creating Automatic Discounts

1. Go to Shopify Admin → Discounts → Create discount → Automatic discount
2. Select Amount off products
3. Set the discount value (e.g., $25 off)
4. Under Applies to, select Specific products and choose your gift card products
5. Set optional conditions: minimum purchase, customer eligibility, usage limits, active dates
6. Save and ensure status shows Active

Part 2: Configure Compare At Prices

Gift Card Hero uses an inverted pricing structure for discounted cards:

• Price field = full face value of the gift card
• Compare At Price = discounted price customers actually pay

Important: This is inverted from typical Shopify products where compare-at price is usually higher.

Configure each variant:

1. Go to Products → find your gift card → Variants
2. Set Price = full face value (e.g., $100.00)
3. Set Compare at price = discounted price (e.g., $75.00)

Example pricing

Gift Card Value	Price Field	Compare At Price	Customer Pays	Savings
$25	$25.00	$20.00	$20.00	$5.00
$50	$50.00	$40.00	$40.00	$10.00
$100	$100.00	$75.00	$75.00	$25.00

Sale pricing applies to the fixed amounts only

The strikethrough price comes from each variant's compare-at price. The custom amount option has no compare-at price, so buyers who type their own amount pay the amount they enter.

Want to give extra value instead?

To give a bonus card to customers who buy a gift card, use a gift card promotion instead of a discount. Customers pay full price and get a second card.

Part 3: Verify Your Setup

Check on your storefront:

• Sale badge appears on discounted variants
• Crossed-out original price displays correctly
• Actual purchase price matches compare-at price

Troubleshooting

• Sale badge not appearing: Check that compare-at price is set and less than regular price
• Wrong price displayed: Verify price inversion (face value in price, discount in compare-at)
• Discount not applying at checkout: Check discount active dates, usage limits, customer eligibility

Best Practices

• Use consistent discount percentages across denominations
• Set active dates for seasonal promotions
• Always test with a small purchase before launching
• Check the page in the gift card builder, not only the standard product page: the sale price shows next to each amount there