Dashboard & Analytics¶
The GiftCard Hero analytics dashboard gives you a view of how your gift card program is performing. Go to Analytics in the left navigation.
Date range¶
Use the date range picker at the top of the dashboard to set the reporting period. Select start and end dates to see metrics for any time window.
Key metrics¶
Gift cards queue¶
Shows pending and sent gift cards — cards that are in flight or recently issued.
Redemption revenue¶
Total value of gift cards applied at checkout during the selected period. This is the actual revenue attributed to gift cards being spent.
Sales lift / Overspend¶
The extra revenue generated because customers spent more than their gift card value. For example, if a customer has a $50 card and spends $78, the lift is $28.
Sales lift is a key metric showing the real economic value of your gift card program — it measures revenue beyond the face value of cards sold.
Unused vs. used balance¶
A donut chart showing the proportion of total issued value that has been redeemed versus still outstanding.
Redeemed gift cards count¶
Number of gift cards that have been at least partially redeemed in the selected period.
Orders paid with gift cards¶
A detailed list of orders where a gift card was used as payment, including customer information and order links (opens in Shopify Admin).
Unused balance reminders¶
Count of reminder emails sent and scheduled in the selected period. See Unused Balance Reminders for configuration.
Average gift balance value per order¶
The average remaining balance on gift cards applied to orders — useful for understanding how much of the card value customers typically use in one transaction.
Redemptions amount (daily)¶
A daily breakdown of redemption amounts over the selected period.
Gift Card Transactions report¶
A detailed transaction-level report (requires the read_all_orders scope). If this scope isn't granted, a prompt appears to enable it.
Data sync¶
GiftCard Hero syncs analytics data from Shopify in the background. The sync status is shown as a progress banner when a sync is in progress.
Triggering a sync¶
Click the Sync Data button to manually trigger a sync. Options:
- Sync for period — syncs data for the selected date range only
- Sync for all time — syncs all historical data from the beginning (use this after first install or if data looks incomplete)
Sync progress is shown as a percentage. You can leave the page — sync continues in the background.
First install¶
After installing GiftCard Hero, the dashboard may show $0 for all metrics until the initial sync completes. The all-time sync can take up to 24 hours for stores with large order history.
Full Report¶
Click View Report next to any metric to open the detailed report page for that section. The full report includes transaction-level data and can be filtered by date.
Understanding your numbers¶
Dashboard shows $0 after install¶
The analytics sync hasn't run yet. Click Sync Data → Sync for all time and wait for the sync to complete (up to 24 hours for large stores).
Sales lift shows 0 or very low¶
Sales lift is only calculated for orders where the gift card covered less than 100% of the order total. If all customers are using cards that cover the entire order (e.g., a $25 card on a $25 order), lift will be zero. This is normal for low-denomination cards or high-value baskets.
Redemption revenue doesn't match Shopify's reports¶
GiftCard Hero syncs data from Shopify's API. Minor differences can occur due to sync timing or orders that were edited after being placed. Run a manual sync to refresh.