GiftCard Hero — Frequently Asked Questions¶

General¶

Does GiftCard Hero replace Shopify's gift card system?¶

No. GiftCard Hero builds on top of Shopify's native gift card system. All cards created by the app are real Shopify gift cards — they appear in your Shopify Admin and work in Shopify's standard checkout and POS.

What happens if I uninstall GiftCard Hero?¶

All issued gift cards remain valid (they are native Shopify gift cards)
The balance check widget is removed from your storefront
The gift card delivery email reverts to Shopify's default email
Your data is retained for 30 days in case you reinstall, then permanently deleted

Can I use GiftCard Hero on multiple Shopify stores?¶

Yes, but each store requires a separate GiftCard Hero subscription. If you want cards to work across stores, use the Multi-Store feature to link them.

GiftCard Hero processes customer data (email addresses, names, transaction history) necessary to issue and track gift cards. We comply with GDPR requirements, including data subject access requests and the right to deletion. See our Privacy Policy for full details.

Gift Cards¶

How quickly is the gift card email delivered?¶

Gift card emails are sent immediately after the order is confirmed (or on the scheduled date if a future delivery date was selected). Delivery to the recipient's inbox typically takes a few seconds to a few minutes. If an email doesn't arrive within 15 minutes, ask the recipient to check their spam folder.

Can I customize the gift card code format?¶

No — gift card codes are generated by Shopify and use Shopify's standard 16-character format. You cannot set custom code patterns.

Can I set different expiry dates for different card types?¶

Yes. Expiry is configured per gift card type. One type can have no expiry, another can expire after 2 years.

Can customers send a gift card with a future delivery date?¶

Yes. During checkout, buyers can select a delivery date in the future. The email is sent on that date, not at purchase time. You can enable or disable this option per gift card type.

What happens if the recipient's email address is wrong?¶

The email bounces. You'll see the delivery failure in the gift card's record. Open the card in GiftCard Hero, correct the email address, and click Resend Email.

Can a gift card be used to pay for shipping?¶

Yes — gift cards apply to the entire order total, including shipping.

Can I issue a gift card in a currency different from my store's currency?¶

No. Gift cards are always in your store's currency. If you serve customers in multiple currencies, each store (currency) would need its own gift card program.

Bulk Operations¶

How many gift cards can I generate at once?¶

Up to 10,000 per bulk job. For larger quantities, split into multiple jobs.

How long does a bulk job take?¶

Roughly 500 cards/minute for Generate jobs, 200 emails/minute for Send jobs. A 10,000-card Generate job takes about 20 minutes; a 10,000-recipient Send job takes about 50 minutes. You don't need to keep the browser open — jobs run in the background.

What happens if some rows in my bulk send fail?¶

Failed rows are listed in the results CSV with an error message. You can fix the issues and re-run only the failed rows by uploading a corrected CSV.

Can I pause or cancel a bulk job?¶

You can cancel a job while it's running. Already-issued cards are not revoked. Partially completed jobs show in the results with the cards that were created before cancellation.

Analytics¶

Why is my redemption rate lower than expected?¶

Common reasons: - Cards were recently issued and haven't been used yet (check the redemption lag chart) - Gift card emails are going to spam - Denominations don't match your average order value (e.g., a $200 card in a store with $30 AOV) - Consider enabling Unused Balance Reminders

What is "sales lift"?¶

Sales lift is the extra revenue generated because gift card customers spend more than their card value. If a customer has a $50 card and spends $78, the lift is $28. This measures the real economic value of your gift card program beyond the face value of cards sold. See Dashboard for details.

Billing¶

How is billing calculated?¶

GiftCard Hero charges a monthly subscription fee based on your plan tier. Plans differ by the number of gift cards you can issue per month and access to advanced features. Visit the Plans page in the app for current pricing.

Is there a free trial?¶

Yes — new installations get a free trial period. The trial length is shown during installation.

What happens if I exceed my plan's gift card limit?¶

You'll receive a notification when you're approaching your limit. If you exceed it, additional card issuance is paused until the next billing cycle or you upgrade your plan.

Integrations¶

Does GiftCard Hero integrate with my email marketing platform?¶

Not directly, but you can use webhooks to trigger actions in external platforms when gift card events occur. Common integrations: - Klaviyo: trigger a flow when a card is issued or a reminder is sent - Mailchimp: add buyers to a "gift card purchaser" segment - Custom: use the webhook API to send events to any platform

Does GiftCard Hero work with Shopify Markets?¶

Yes. GiftCard Hero works with Shopify Markets. Gift cards are issued in your store's primary currency. Cross-market redemption depends on your Shopify Markets currency settings.

Can I use GiftCard Hero with a headless Shopify storefront?¶

Yes, via the API. GiftCard Hero provides a REST API and Storefront API compatibility for headless implementations. See Developer Tools for API access.